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SEO is Dead and Why Business Owners Are Still Leaving Money on the Table
Search Engine Optimization — or SEO — is a term that may sound scary at first, but is simple when you break it down. It’s the process of optimizing your online content (website, blog or otherwise) for search engine algorithms like Google’s. Search engine algorithms are what look at all the content on the web, and lay it out on the search engine results pages. This is where your business will get found, or be lost in the world of “second page and beyond.”
Your business’ SEO efforts are what determines your SERP (search engine results page) ranking, and consequently, determines how “findable” you are online to your customers.
Still confused? Basically, SEO is the process of tweaking your website, blog and other online content so that Google and other search engines will put you at the top of the search results page when customers start looking for you online.
Basic SEO terms
SERP
Stands for Search Engine Results Page. The list of results that search engines formulate and present to the user after a search is made. Your SERP rank is where your website/content appears on the list of results.
