Navigating the TikTok Health Scene: A Closer Look at #healthylifestyle

Jeremy Colon
3 min readFeb 14, 2024
There’s more to social media than meets the eye // Photo Credit: Free Pik.

TikTok is weirdly addictive.

Have you ever found yourself scrolling through TikTok, falling into a vortex of quirky dances, life hacks, and oddly satisfying videos?

We’ve all been there! TikTok’s strategic nature is often attributed to its clever algorithm, but is there a darker side lurking within the world of #healthylifestyle content?

Let’s dive into a recent study that explored just that.

Unveiling TikTok’s Health Landscape

Like other social media platforms, TikTok has been under scrutiny for potentially perpetuating diet culture. The question at hand: Can you explore health content on TikTok without being bombarded by the influence of diet culture?

A study published in the Journal of Nutrition Education and Behavior set out to answer this.

Study Snapshot

The researchers delved into the 250 most-viewed videos under the hashtag #healthylifestyle. Their mission was to categorize these videos based on the messages they conveyed. The results were a mix of positivity and negativity surrounding health and body image.

The Yin and Yang of Health Messaging

Negative Messages (in percentage of posts):

  1. Focus on fat and weight loss (38%)
  2. Body objectification (24%)
  3. Specific diet messaging (16%)
  4. Fat/weight stigmatization (12%)

Positive Messages (in percentage of posts):

  1. Anti-diet messaging (10%)
  2. Body positivity (7%)

Contradictory Messages:

A notable 14% of videos presented conflicting messages within the same content. Imagine the juxtaposition of “I love my body!” followed by a restrictive diet endorsement.

JC’s Coaching Takeaways

  1. Navigating Toxic Terrain

The study underlines the potential toxicity of social media, where negative health messages outweigh the positive. It sheds light on the fact that regardless of…



Jeremy Colon

Body Transformation Coach | Building a Better & Stronger Mind, Body, and Soul | CEO & Founder, Master Personal Trainer & Life Coach - Jeremy Colon Enterprises